The Ultimate Social Media Guide for Online Course Creators (With a Bonus Checklist!)

Social media is a goldmine for marketing online courses. Studies suggest that 82.55% of individuals leverage social media platforms to raise brand awareness, while 61.84% use it to increase brand engagement. Most importantly, 58.84% use social media to acquire new customers.

Today, we’ve come a long way from text-based content to multimedia and high-quality visual content. There’s also a full spectrum from micro, short form to long-form content to play around with.

Clearly, the different social media platforms can be tricky to master with a cookie-cutter approach. Further, it’s important to realize that these platforms and their trends evolve constantly.

This guide is designed to help you to navigate the different trending social platforms in 2022 and market your online courses effectively. We’ve also included a social media checklist to help you remember the most important things to do on each platform.

Read more about social media strategies here: Social Media Marketing Guide: Uncracking the Code for Course Creators